Most-Híd - Bratislava, 2012

The text reads: "Cooperation without prejudice", and a vandal has added the words "Enough, get out". This is another Most-Híd billboard offering a message of reconciliation between Slovaks and Hungarians which is written only in Slovak. They seem to have decided that including Hungarian on billboards frightens away some potential Slovak voters, so Hungarian is only used on advertising in towns and regions with larger Hungarian populations.

Most-Híd - Bratislava, 2012

The text reads: "(Leading) responsibly for the country". Unlike the 2010 campaign which featured only Bugár's image on the billboards, for 2012 they have decided to include many different Most-Híd candidates. The design of the 2012 billboards is only slightly different from the 2010 version with the same stripes of orange and white. Another thing to take note of is that this ad does not include the slogan in both Slovak and Hungarian, unlike most of their billboards in the 2010 campaign. They seem to have decided that they will have a better chance with ethnic Slovak voters in the capital if the advertising is given only in Slovak.

Most-Híd - Bratislava, 2010

The text reads: "Yes - For change together", "Party of cooperation". This billboard was used in the last week of the 2010 campaign and continued Most-Híd's message of unity between Slovaks and Hungarians. The party had a significant advertising budget with many billboards spread across the capital and southern Slovakia (as well as some parts of northern Slovakia where there is no Hungarian population).

Most-Híd - Bratislava, 2010

The text reads (in Slovak and Hungarian): "Party of cooperation", "More understanding". Most-Híd intended to act as a bridge between Slovaks and Hungarians and become a party of ethnic unity which both groups could vote for. They were reasonably successful, taking more than 8% of the vote and leaving the rival Hungarian Coalition Party without any seats in parliament.

Most-Híd - Bratislava, 2010

The text reads: "Party of cooperation", "Clean up the courts!", "Justice without corruption". In the 2010 campaign the poorly-functioning justice system was a significant issue, with much discussion about corruption allegations surrounding former HZDS Justice Minister Štefan Harabin and his controversial appointment as chairman of the Supreme Court.

Most-Híd - Bratislava, 2010

The text reads: "Party of cooperation", "Starter flats (apartments)!", "A chance for the young". Many of the parties in the 2010 campaign used this theme in their advertising in Bratislava, offering solutions for the problem of affordable housing in the city for young people.

Most-Híd - Lučenec, 2010

The text reads (in both Hungarian and Slovak): "Party of cooperation", and "Hungarian. Boldly". This message is meant for Hungarian voters who live in Lučenec (they are a significant percentage of the town's population, and even more so in the region south of the town). The message implies that they should be able to express their Hungarian identity and language in Slovakia without fear, and that a vote for Most-Híd and their goal of bridging the ethnic divide between Slovaks and Hungarians in the country will help make that a reality.

Most-Híd - Bratislava, 2010

The text reads: "Party of cooperation" and "Bratislava connects the nation" "city of tolerance". Most-Híd hoped to reach out to middle-class urban Slovak voters in Bratislava as part of its goal to become a party that both Hungarians and Slovaks would vote for.

Most-Híd - Piešťany, 2010

The text reads: "Party of cooperation" and "Because of Bugár" (meaning vote for Most-Híd because of their leader Béla Bugár, who was more popular personally than his newly-created party).

Most-Híd - Bratislava, 2010

The text reads: "Party of cooperation" and "Because of connection" (which means vote for Most-Híd since they will work to form connections between Slovaks and Hungarians). In its campaign ads for the 2010 parliamentary elections Most-Híd featured pictures of Béla Bugár (the party leader) in most of its advertising, since Bugár's personal popularity ratings were relatively high. He had the reputation of being one of the most trustworthy and efficient politicians in the country. He created the Most-Híd party as an attempt to form a 'bridge' ('most') between the Slovak and Hungarian populations living in Slovakia.