Hungarian Coalition Party (SMK) - Bratislava, 2012

The text reads (in Slovak and Hungarian): "Teaching (schoolchildren) in the mother tongue!", "This issue needs a solution". SMK continue to face a difficult battle in the 2012 campaign with Most-Híd, and it looks unlikely that they will enter parliament for the second election in a row. This message represents Hungarian concerns that future state language laws under a SMER government may further restrict education options for minorities. This billboard was just a few metres away from an SNS billboard demanding the exact opposite, that Slovak should be the only state language everywhere in the country.

Hungarian Coalition Party (SMK) - Bratislava, 2010

The text reads (in Hungarian): "Loyalty to the community". SMK's leader Pál Csáky (pictured in the centre of the first row) stressed how important it was for Hungarian voters to stay unified after Béla Bugár left the party and formed the rival Most-Híd party. SMK would later fail to enter parliament after taking just 4.3% of the vote in 2010, a result which had a lot to do with the party leaders - Bugár's personal popularity ratings in the polls were well above those of Csáky's.

Hungarian Coalition Party (SMK) - Bratislava, 2010

The text reads (in Hungarian): "Our fate depends on us". SMK advertising is always in Hungarian language only, as opposed to Most-Híd which uses both languages since they hope to get some votes from Slovaks. SMK portrays the status of Hungarians in Slovakia as a fight for survival, and that all proud Hungarians should stick together and vote for the same party to be sure they have a meaningful level of political representation. SMK failed to reach the 5% threshold to enter parliament after the 2010 elections and their leader Pál Csáky resigned.