The text reads: "Party of cooperation" and "Because of connection" (which means vote for Most-Híd since they will work to form connections between Slovaks and Hungarians). In its campaign ads for the 2010 parliamentary elections Most-Híd featured pictures of Béla Bugár (the party leader) in most of its advertising, since Bugár's personal popularity ratings were relatively high. He had the reputation of being one of the most trustworthy and efficient politicians in the country. He created the Most-Híd party as an attempt to form a 'bridge' ('most') between the Slovak and Hungarian populations living in Slovakia.
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