Freedom and Solidarity (SaS) - Bratislava, 2012

The text reads: "This is where I live, so things will work properly here (if I am elected)", "Circle number 22", and a vandal has added "white revolution.sk", the website of the Right and Justice party. Many individual SaS candidates have their own billboards which they presumably have paid for themselves; placed 22nd on the party list Juraj Droba will likely not enter parliament based on the party vote and will need votes for him personally to have a realistic chance.

Freedom and Solidarity (SaS) - Bratislava, 2012

The text reads: "For a future generation!", "The future is Freedom and Solidarity", "Let's vote for number six", and a vandal has added the words "My bitch". This is part of an attention-grabbing series of SaS billboards featuring the candidates with children and young people who are related to them. The main message here appears to be "Look at how big my ears are"...

Freedom and Solidarity (SaS) - Bratislava, 2012

The text reads: "For a future generation!", "Let's vote for number 6", "The future is Freedom and Solidarity". This is part of a series of SaS 2012 billboards which feature the candidates with (likely their own) children. This choice of a sailor suit and model ship is better than some of the other costumes chosen for the children, but I still think the design is ineffective. Of course, all Slovaks would love to have a seacoast...

Freedom and Solidarity (SaS) - Bratislava, 2012

The text reads: "For a future generation!", "The future is Freedom and Solidarity", "Let's vote for number 6". This is part of a series of SaS 2012 campaign billboards which feature the party's main candidates with (I assume) their own children or children who are related to them. The children are dressed in a variety of odd costumes in the green, blue and white colour scheme of SaS. Unfortunately I find it hard to take a billboard like this seriously, the child dressed in a burglar mask and moustache makes me wonder what Krajcer was thinking when they settled on this design, it makes Krajcer look like a burglar by association. The child also has the appearance of a ventriloquist dummy sitting on Krajcer's lap, as though he is the grand puppet master. Personally, I wouldn't vote for SaS just because of their ridiculous billboards like this one...

Freedom and Solidarity (SaS) - Bratislava, 2012

The text reads: "I'm working for our children", "They are the future", "Candidate for the Slovak National Parliament". Since his SaS party list number is 13, Juráš might make it into parliament based on votes for the party, but I suppose he wants to increase his chances. Compared to other SaS party billboards for the 2012 campaign this one is simple, to the point and doesn't include children in questionable costumes...

Freedom and Solidarity (SaS) - Bratislava, 2010

The text reads: "Slovakia needs your voice!". Borrowing the American Uncle Sam character is an unusual move in Slovak politics, since it connects SaS to American values, both political and economic. There is a certain comic irony in this image that makes me think it was ineffective and a poor choice for conveying their message. The 'Superman Sulík' SaS billboard was also ironic, but didn't come laden with direct overtones of U.S. influence.

Freedom and Solidarity (SaS) - Bratislava, 2010

The text reads: "For future generations!". This SaS billboard appeared in the final week of the 2010 campaign, featuring leader Richard Sulík as a superman character (accompanied by the same animated sperm which appeared on an earlier campaign billboard). Clearly SaS are aiming to reach out to young voters with this non-traditional billboard, and it may have helped them to attract some of the 18 to 30 age range vote who otherwise would not have voted in the elections at all. Voter turnout is especially low among voters under the age of 25, who view politics as something smelly that should be avoided.

Freedom and Solidarity (SaS) - Bratislava, 2010

The text reads: "It's time for a change", "Circle us (on the ballot paper), on the 12th of June vote for SaS!". The design of this SaS billboard seems quite plain, especially compared to the cartoon superhero ads they would begin to use in the last week of the campaign.

Freedom and Solidarity (SaS) - Bratislava, 2010

The text reads: "It's time for a change", "Circle us, on the 12th of June vote for SaS!" (the day of the elections in 2010).

Freedom and Solidarity (SaS) - Bratislava, 2010

The text reads: "It's time for a change", "Vote for SaS - Circle 6 and 13!". Many parties used the word 'change' in their campaigns, influenced by Barrack Obama's popular use of the word in his 2008 campaign.

Freedom and Solidarity (SaS) - Lučenec, 2010

The text reads: "Future generations vote for SaS", "You are deciding about the future of your children on June 12, 2010" (the day the parliamentary elections were held). This is another classic billboard, with SaS making the somewhat edgy decision (in Slovak politics) to cover a billboard with animated swimming sperm heading towards the SaS egg. This was part of their campaign tactic of targeting their advertising towards younger voters.

Freedom and Solidarity (SaS) - Bratislava, 2010

The text reads: "Your preferential vote = a circle for us" (circling their names on the ballot paper), and "We won't disappoint you". This billboard is for two specific SaS candidates who want people to vote for them on the party list, though they give absolutely no reason why people should do this other than 'Vote for us and we won't disappoint you'...