The text reads: "We are raising (a new generation who will win) the world championships (of ice hockey)!", "New law about sponsoring (for ice hockey training programs)", "Let's vote SNS, number 4". This is yet another attempt by SNS to diversify its nationalist and populist messages by appealing to Slovakia's sense of pride in sporting achievement. The 'baby' wearing the gold medal is Marek Uram, a hockey player and political candidate for SNS; it will be interesting to see if this sort of ploy can reach the right sort of voters (those who probably wouldn't otherwise vote) and bring SNS some support for reasons other than the usual anti-Hungarian, anti-Roma sentiments.
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