The text reads (in Hungarian): "Our fate depends on us". SMK advertising is always in Hungarian language only, as opposed to Most-Híd which uses both languages since they hope to get some votes from Slovaks. SMK portrays the status of Hungarians in Slovakia as a fight for survival, and that all proud Hungarians should stick together and vote for the same party to be sure they have a meaningful level of political representation. SMK failed to reach the 5% threshold to enter parliament after the 2010 elections and their leader Pál Csáky resigned.
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