The text reads: "We reject backstage practices in politics", "Why Záhradnik and Cílek left SDKU" and at the bottom, "For honesty in politics". Unia tried to make a breakthrough in the 2010 elections by spending a fortune on campaign advertising, with almost as many billboards as the major parties (in Bratislava at least). The party leaders and backers were seen as a group of well-off businessmen looking after their own interests and their campaign had little impact on the average voter.
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