Saturday, February 18, 2012

Slovak National Party (SNS) - Bratislava, 2012

The text reads: "We will increase pensions by 1200 Euros per year!", "Vote for SNS, number 4". Most of the billboards used by the SNS in the 2010 campaign focused on creating fear of Hungarians or Roma, so it is interesting to see them offering plain populist campaign promises like this one. They seem to have decided that the economy is a more important issue to focus on this time, since the SNS are polling below 5% in most opinion polls (as of mid-February 2012) and they need a new approach. The dark, frightening images of some past billboards have been replaced by a friendlier white design for all of the 2012 billboards.

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