The text reads: "Change is within reach!", "Come and vote on June 12th 2010", "We can do it!". This SDKU billboard appeared in the final days of the 2010 campaign, using a positive tone to encourage voters to come to the polling stations. There was concern among SDKU supporters that a low turnout would hurt them more than it would hurt SMER, so getting people to turn out and cast a ballot was vital.
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