The text reads: "(Leading) responsibly for the country". Unlike the 2010 campaign which featured only Bugár's image on the billboards, for 2012 they have decided to include many different Most-Híd candidates. The design of the 2012 billboards is only slightly different from the 2010 version with the same stripes of orange and white. Another thing to take note of is that this ad does not include the slogan in both Slovak and Hungarian, unlike most of their billboards in the 2010 campaign. They seem to have decided that they will have a better chance with ethnic Slovak voters in the capital if the advertising is given only in Slovak.
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